[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ahmcr.cz\/rozdil-mezi-marketingem-a-crm\/#Article","mainEntityOfPage":"https:\/\/www.ahmcr.cz\/rozdil-mezi-marketingem-a-crm\/","headline":"Rozd\u00edl mezi marketingem a CRM","name":"Rozd\u00edl mezi marketingem a CRM","description":"Pot\u0159ebujete, aby se va\u0161e firma dostala co nejv\u00edce do podv\u011bdom\u00ed lid\u00ed? Mysl\u00edm, \u017ee marketing je ta spr\u00e1vn\u00e1 cesta, jak toho dos\u00e1hnout. Marketing je ned\u00edlnou sou\u010d\u00e1st\u00ed k fungov\u00e1n\u00ed va\u0161\u00ed firmy. Pokud chcete, aby se o va\u0161ich produktech dozv\u011bd\u011bli lidi z r\u016fzn\u00fdch […]","datePublished":"2026-05-16","dateModified":"2026-05-16","author":{"@type":"Person","@id":"https:\/\/www.ahmcr.cz\/author\/#Person","name":"","url":"https:\/\/www.ahmcr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ahmcr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ahmcr.cz\/wp-content\/uploads\/marketing_6.jpg","url":"https:\/\/www.ahmcr.cz\/wp-content\/uploads\/marketing_6.jpg","height":0,"width":0},"url":"https:\/\/www.ahmcr.cz\/rozdil-mezi-marketingem-a-crm\/","about":["N\u00e1kupy"],"wordCount":392,"articleBody":"      Pot\u0159ebujete, aby se va\u0161e firma dostala co nejv\u00edce do podv\u011bdom\u00ed lid\u00ed? Mysl\u00edm, \u017ee marketing je ta spr\u00e1vn\u00e1 cesta, jak toho dos\u00e1hnout. Marketing je ned\u00edlnou sou\u010d\u00e1st\u00ed k fungov\u00e1n\u00ed va\u0161\u00ed firmy. Pokud chcete, aby se o va\u0161ich produktech dozv\u011bd\u011bli lidi z r\u016fzn\u00fdch kraj\u016f, m\u011bst nebo dokonce i zem\u00ed, tak CRM a marketing je nezbytnou sou\u010d\u00e1st\u00ed efektivity va\u0161\u00ed zna\u010dky. Jak vlastn\u011b prob\u00edh\u00e1 takov\u00fd marketing? V podstat\u011b jde o to, \u017ee v\u00e1\u0161 produkt nebo zna\u010dku bude marketingov\u00e1 spole\u010dnost propagovat, tak aby byla propagace co nej\u00fa\u010dinn\u011bj\u0161\u00ed a nal\u00e1kala, co nejv\u00edce nov\u00fdch, ale i st\u00e1l\u00fdch z\u00e1kazn\u00edk\u016f. Jeliko\u017e si mus\u00edte z\u00e1kazn\u00edky h\u00fd\u010dkat, tak je dobr\u00e9 si v\u0161e p\u0159edem poctiv\u011b p\u0159ipravit a promyslet va\u0161i strategii.MARKETINGJe mnoho zp\u016fsob\u016f jak va\u0161e produkty propagovat. M\u016f\u017eete oslovit zn\u00e1m\u00e9 influencery a nab\u00eddnout jim za propagaci bud barterovou spolupr\u00e1ci a nebo oby\u010dejnou spolupr\u00e1ci, kde dostanou zaplaceno za propagaci va\u0161\u00ed zna\u010dky. Barter spolupr\u00e1ce prob\u00edh\u00e1 tak, \u017ee vy poskytnete zdarma produkt ve\u0159ejn\u011b zn\u00e1m\u00e9 osob\u011b a ta pot\u00e9 propaguje va\u0161i zna\u010dku. Produkt ozkou\u0161\u00ed a m\u016f\u017ee si jej ponechat. Kde\u017eto spolupr\u00e1ce s finan\u010dn\u00edm obnosem souvis\u00ed s proviz\u00ed z prodeje. Do marketingu jsou zahrnuty nejv\u00edce soci\u00e1ln\u00ed s\u00edt\u011b, e-mailing, reklama. Ned\u00edlnou sou\u010d\u00e1st\u00ed tvo\u0159\u00ed i SEO, r\u016fzn\u00e9 kampan\u011b a akce. Propagovat se d\u00e1 i p\u0159es Google Ads, HubSpot a jin\u00e9.CRMV p\u0159ekladu syst\u00e9m pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u011b \u0159\u00eddit komunikaci se z\u00e1kazn\u00edky, nap\u0159. technick\u00e1 podpora, pl\u00e1nov\u00e1n\u00ed sch\u016fzek, r\u016fzn\u00e9 nab\u00eddky, akce 2+1, c\u00edl CRM je v podstat\u011b to zlep\u0161it obchod a p\u00e9\u010di o z\u00e1kazn\u00edky \u010di klienty. Tak te\u010f u\u017e zn\u00e1te rozd\u00edl mezi marketingem a CRM. Marketing nal\u00e1k\u00e1 z\u00e1jemce a CRM z nich ud\u011bl\u00e1 z\u00e1kazn\u00edky, pom\u00e1h\u00e1 s nimi dlouhodob\u011b spolupracovat a pe\u010duje o n\u011b. Mysl\u00edm si, \u017ee marketing va\u0161\u00ed firmy se opravdu vyplat\u00ed, proto\u017ee je to opravdu d\u016fle\u017eit\u00e1 \u010d\u00e1st fungov\u00e1n\u00ed chodu firmy a p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch a st\u00e1l\u00fdch klient\u016f.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Rozd\u00edl mezi marketingem a CRM","item":"https:\/\/www.ahmcr.cz\/rozdil-mezi-marketingem-a-crm\/#breadcrumbitem"}]}]